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October 9, 2011 01:51 am GMT
Hayley Barna and Katia Beauchamp are co-founders of Birchbox and stopped by our studio to tape Founder Stories with Chris Dixon.The idea for Bichbox sprung from real-life experience. Barna's friend was a beauty editor and asked Barna to test top products that she had curated for her. Wanting to recreate the experience for others, Barnasays they launched "a subscription model" and "put some editorial content around it."Beauchampadds, "every woman wishes that she had a friend that lived in New York and had access to this editor's closet."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eetD_CIkMW8/
(Founder Stories) Birchbox: Selling Subscriptions To Surprise Beauty Samples For $10 A Month
Hayley Barna and Katia Beauchamp are co-founders of Birchbox and stopped by our studio to tape Founder Stories with Chris Dixon.The idea for Bichbox sprung from real-life experience. Barna's friend was a beauty editor and asked Barna to test top products that she had curated for her. Wanting to recreate the experience for others, Barnasays they launched "a subscription model" and "put some editorial content around it."Beauchampadds, "every woman wishes that she had a friend that lived in New York and had access to this editor's closet." Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eetD_CIkMW8/
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