An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
Some of Our Sources
- Technology Review
- Smashing Apps
- You The Designer
- Fuel Your Creativity
- Inspiredology
- Noupe
- Crazy Leaf Design
- My Ink Blog
- Stylized Web
- Android Dissected
Help Webnuz
Referal links:
October 8, 2011 07:30 pm GMT
In 2007, I published a post that aggregated a series of projections for where online video advertising would be in the future. One estimate, set in 2004, of the expected size of the US online video ad market by 2009 was $657 million. A year later, there was a 2009 estimate at $1.5 billion. According to the IAB, the actual number for video advertising in 2009 was $908 million (and grew to $1.4 billion in 2010). If you go back to 2007, estimates for 2011 ranged from $4.3 billion(eMarketer, again) to $10 billion. The economic meltdown of 2008-09 made all previous projections moot, but its net effect was favorable for online advertising and video at the expense of print and television advertising. Despite that, eMarketer's current $2.16 billion forecast for 2011 is half of what it projected four years ago.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1TDGfi5iRNA/
9 Reasons Why Online Video Advertising Has Failed to Meet Previous Forecasts
In 2007, I published a post that aggregated a series of projections for where online video advertising would be in the future. One estimate, set in 2004, of the expected size of the US online video ad market by 2009 was $657 million. A year later, there was a 2009 estimate at $1.5 billion. According to the IAB, the actual number for video advertising in 2009 was $908 million (and grew to $1.4 billion in 2010). If you go back to 2007, estimates for 2011 ranged from $4.3 billion(eMarketer, again) to $10 billion. The economic meltdown of 2008-09 made all previous projections moot, but its net effect was favorable for online advertising and video at the expense of print and television advertising. Despite that, eMarketer's current $2.16 billion forecast for 2011 is half of what it projected four years ago.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1TDGfi5iRNA/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch