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October 7, 2011 10:23 pm GMT
Social gaming giant Zynga has been churning out new titles over the past four months, including Mafia Wars 2, Adventure World, The Pioneer Trail, Empires & Allies, and Hanging with Friends. And we know that developing new hits is a big part of Zynga's business model. Zynga reported that profits were down in Q2 of this year because of the lack of any new game launches in the first half of 2011. But of late, the social gaming company has also been focusing its efforts on some of its existing games, such as CityVille.Of course, Zynga has an incentive to keep CityVille, which launched last year as way for game players to build their dream city from the ground up, and FarmVille, which launched in 2009, are still two of the gaming giant's more popular games. CityVille has a whopping 74 million monthly active users, and FarmVille has around 35 million monthly active users. But as mentioned above, Zynga also faces the hard fact that new games bringing in more money and new players. There's clearly a balance that needs to be struck between developing fresh titles as well as rejuvenating existing games. And Zynga is trying to find that balance.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gzf1XuhQJfs/
Despite A Flux Of New Titles, Zynga Still Focusing On Building Out New Features For Existing Games
Social gaming giant Zynga has been churning out new titles over the past four months, including Mafia Wars 2, Adventure World, The Pioneer Trail, Empires & Allies, and Hanging with Friends. And we know that developing new hits is a big part of Zynga's business model. Zynga reported that profits were down in Q2 of this year because of the lack of any new game launches in the first half of 2011. But of late, the social gaming company has also been focusing its efforts on some of its existing games, such as CityVille.Of course, Zynga has an incentive to keep CityVille, which launched last year as way for game players to build their dream city from the ground up, and FarmVille, which launched in 2009, are still two of the gaming giant's more popular games. CityVille has a whopping 74 million monthly active users, and FarmVille has around 35 million monthly active users. But as mentioned above, Zynga also faces the hard fact that new games bringing in more money and new players. There's clearly a balance that needs to be struck between developing fresh titles as well as rejuvenating existing games. And Zynga is trying to find that balance.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gzf1XuhQJfs/
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