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October 4, 2011 06:11 am GMT
The world's foremost video-sharing playground may be more or less enough for its users, who want nothing more than to put their freestyles and kitten videos online, but it's still on its way to becoming the money-making machine Google wants it to be. And while hamsters eating popcorn garner millions of views, they're not the easiest to sell targeted ads for, and that's where the money is.So according to the Wall Street Journal and its mysterious "people familiar with the matter," YouTube is finalizing a big content push with studios and networks, laying out $100 million to get some exclusive and high-quality content. Also, something probably related to The X-Factor.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kYuJI2dPpTY/
YouTube Reportedly Forking Out $100M For TV-Esque Content
The world's foremost video-sharing playground may be more or less enough for its users, who want nothing more than to put their freestyles and kitten videos online, but it's still on its way to becoming the money-making machine Google wants it to be. And while hamsters eating popcorn garner millions of views, they're not the easiest to sell targeted ads for, and that's where the money is.So according to the Wall Street Journal and its mysterious "people familiar with the matter," YouTube is finalizing a big content push with studios and networks, laying out $100 million to get some exclusive and high-quality content. Also, something probably related to The X-Factor.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kYuJI2dPpTY/
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