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October 3, 2011 05:00 pm GMT
For those unfamiliar with ad retargeting, it's helpful to think of the mall scene from Minority Report, in which personalized advertisements follow John Anderton around as he walks. In this scifi scene, the targeting happens via retinal scan, but in 2011, luckily Big Brother has not quite taken over. Retargeting in online advertising today allows businesses to show ads to visitors who leave their websites without conversion -- generally by way of cookie tracking. It's a bit creepy, as brand-vertisements can seem to follow us around the Web as we surf, as retargeted ads are basically displayed to people who have shown at least some idle interest in engaging with the advertiser's brand, but have yet to turn themselves into a juicy conversion. (The majority of web traffic, by the way.)
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qhc47g_USTI/
ReTargeter Launches New Solution To Let Brands Boost Their Conversions Via Social Media
For those unfamiliar with ad retargeting, it's helpful to think of the mall scene from Minority Report, in which personalized advertisements follow John Anderton around as he walks. In this scifi scene, the targeting happens via retinal scan, but in 2011, luckily Big Brother has not quite taken over. Retargeting in online advertising today allows businesses to show ads to visitors who leave their websites without conversion -- generally by way of cookie tracking. It's a bit creepy, as brand-vertisements can seem to follow us around the Web as we surf, as retargeted ads are basically displayed to people who have shown at least some idle interest in engaging with the advertiser's brand, but have yet to turn themselves into a juicy conversion. (The majority of web traffic, by the way.)Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qhc47g_USTI/
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