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September 29, 2011 05:00 pm GMT
Networked Insights, the developers of a marketing decision platform has raised $20 million in new funding led by Goldman Sachs Asset Management. This brings the startup's total funding to nearly $30 million.Founded in 2006, Networked Insights SocialSense platform analyzes social data help brands strategize and spend on marketing, advertising, research and product development. Networked Insights says it's able to mine data from 750 million people and billions online conversations on a monthly basis, which enables marketers to harness insights and streamline research for future advertising campaigns. Networked Insights makes sense of this massive amount of fata to figure out were brands should spend media dollars, whether that be TV, mobile, social etc.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0L-pCKYZrII/
Goldman Sachs Leads $20M Round In Social Media Marketing Platform Networked Insights
Networked Insights, the developers of a marketing decision platform has raised $20 million in new funding led by Goldman Sachs Asset Management. This brings the startup's total funding to nearly $30 million.Founded in 2006, Networked Insights SocialSense platform analyzes social data help brands strategize and spend on marketing, advertising, research and product development. Networked Insights says it's able to mine data from 750 million people and billions online conversations on a monthly basis, which enables marketers to harness insights and streamline research for future advertising campaigns. Networked Insights makes sense of this massive amount of fata to figure out were brands should spend media dollars, whether that be TV, mobile, social etc. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0L-pCKYZrII/
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