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September 29, 2011 08:31 pm GMT

Bezos: "In The Modern Era Of Consumer Electronics Devices, If You Are Just Building A Device You Are Unlikely To Succeed. 

scaledwm-3314The Kindle Fire may be poised to win the Android tablet wars, but Amazon CEO Jeff Bezos doesn't think of it as a tablet. "We think of Kindle Fire as an end-to-end service," he told me yesterday in an interview after his presentation, picking up on a theme he introduced earlier onstage (see video above). The Kindle Fire is a wrapper for all of Amazon's digital media products in the cloud. It is designed specifically to consume digital media in all its forms, from books and magazines to movies, games, and apps. Bezos sees the Kindle Fire holistically as a delivery device which will help unleash all the digital media services Amazon offers.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7uScKXt_5_w/

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