Amazon Kindle Fire tablet unveiled: Android-based, 7-inch display, $199 price tag

Okay, so it wasn't much of a surprise, but Amazon finally has a tablet, and as expected its name picks up where the Kindle left off: Fire. Of course, rumors of an Amazon tablet date back to this time last year (if not before), but it seems that Jeff and co. have wisely chosen to get this thing out on the open market before having yet another wild and wacky holiday quarter. Bloomberg has curiously reported on some of the details before the event itself kicks off, noting that the 7-inch device will run a version of Android while acting much like a "souped-up Kindle." The real kicker, however, is the price -- at just $199, it's bound to turn heads, regardless of whether you were interested in a slate before. Naturally, that bargain-bin sticker explains the lack of an embedded camera and microphone, though consumers will find WiFi (no 3G, sadly) and a 30-day trial of Amazon Prime.

Keep up with the unveiling at our liveblog of the Amazon event.

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