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September 27, 2011 10:58 am GMT

Google Taps Kleiner-Backed Inrix To Provide Real Time Traffic Data For Maps And Navigation Apps

inrixGoogle recently removed its realtime traffic data from its Maps product, informing users that they are "currently working to come up with a better, more accurate solution." It looks like that solution will be provided by realtime car traffic data company Inrix. Google has selected Inrix's technology to help power its navigation and mapping applications. Inrix, which just raised $37 million from Kleiner Perkins and August Capital, aggregates and crowdsources real-time traffic information from more than 30 million sources including cars, taxis, delivery vehicles, trucks and other channels, Inrix's data software aggregates and enhances traffic-related information from hundreds of public and private sources and then sells this data to mobile app developers and websites.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sFRlFwM0dwI/

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