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September 26, 2011 06:40 pm GMT

Tumblr Is A Pageview Machine, Now Bigger Than Wikipedia

Tumblr Vs WikimediaIf you are wondering why Tumblr just raised $85 million, all you have to do is look at its pageviews. The super-easy blogging platform saw its pageviews jump from about 2 billion a month to 13 billion since the beginning of the year. It recently passed 10 billion posts, and is adding 40 million more every day. According to Quantcast, which directly measures the site, Tumblr attracts 72 million visitors a month, more than half of those from outside the U.S. But its pageviews are really outsized compared to its visitors. In fact, Tumblr now generates more pageviews per month than Wikipedia, with only a tenth as many visitors, according to comScore. Tumblr is also bigger than Twitter.com in pageviews (but not in unique visitors), and is about half the size of AOL and Craigslist. Below is a snapshot of where Tumblr ranks in Pageviews compared to other select sites in the ComScore Top 100:

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