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September 25, 2011 12:05 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/lqUnpUiP6kc/IBM-Seeks-Patent-On-Retailer-Rigged-Driving-Routes
IBM Seeks Patent On Retailer-Rigged Driving Routes
theodp writes "On IBM's Smarter Planet, you may drive further than need be to get to your destination. Big Blue's pending patent for Determining Travel Routes by Using Fee-Based Location Preferences calls for the likes of Walmart, Starbucks, and Best Buy pay a fee in return for having your route calculation service de-optimize driving instructions to make you do a drive-by of their stores, and an additional fee if GPS tracking of your car indicates you actually took the suboptimal route. The same IBM inventors also have a patent pending for Environmental Stewardship Based on Driving Behavior, which calls for yet another fee to be assessed when a retailer-friendly-but-suboptimal route causes your vehicle to enter a congested area and produce more pollution." 
Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/lqUnpUiP6kc/IBM-Seeks-Patent-On-Retailer-Rigged-Driving-Routes
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