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September 22, 2011 07:27 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Fy-w3wuAZyQ/
With Swampy The Alligator, Disney Takes Aim At The Angry Birds Empire
While most studios team up with developers to create games that support existing properties, Disney is going the opopsite direction with the release of their latest iOS game. Their goal for Swampy the Alligator here isn't just to snag the top spot for app purchases: they want to see him break into movies and merch too. In short, they want this alligator to be like the Angry Birds.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Fy-w3wuAZyQ/
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