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September 22, 2011 08:02 pm GMT
Group buying platforms aren't hard to find on the Web, but there's been a growing backlash against the daily deal model, with some consumers and merchants finding the process to be more akin to highway robbery than good business. From high commissions fees and little control of deal details and analytics to low margins and branding concerns, some online retailers and national brands are shying away from group buying platforms. Launching today at the Daily Deal Summit West is a platform called Rally Commerce that hopes to address these concerns as well as a market segment that is somewhat ignored by Groupon and its claque of clones: eRetail. Online retailers represent a $200 billion market -- a big business, to say the least -- so Rally Commerce is looking to become a "do it yourself Groupon" for eRetailers to better create, control, and profit from their own group deals and flash campaigns.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aMwHpE7NyOs/
Rally Commerce Launches A Cloud-Based, Do-It-Yourself Groupon For Online Retailers
Group buying platforms aren't hard to find on the Web, but there's been a growing backlash against the daily deal model, with some consumers and merchants finding the process to be more akin to highway robbery than good business. From high commissions fees and little control of deal details and analytics to low margins and branding concerns, some online retailers and national brands are shying away from group buying platforms. Launching today at the Daily Deal Summit West is a platform called Rally Commerce that hopes to address these concerns as well as a market segment that is somewhat ignored by Groupon and its claque of clones: eRetail. Online retailers represent a $200 billion market -- a big business, to say the least -- so Rally Commerce is looking to become a "do it yourself Groupon" for eRetailers to better create, control, and profit from their own group deals and flash campaigns. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aMwHpE7NyOs/
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