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September 22, 2011 02:00 am GMT
Google is announcing today that websites that are optimized for mobile will now factor into ad quality. The company says that last year it began to limit ad serving on smartphone devices if they pointed to landing pages with Flash-heavy content, in order to improve the experience for users. Now the search giant will be considering the mobile optimization of a website as a new factor of mobile ads quality for all AdWords campaigns that are driving mobile traffic. As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords and drive more traffic. The core guidelines for landing page quality apply across devices (on desktop and on mobile) but this consideration will only affect AdWords on mobile devices.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r_BIPd8mP4U/
Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords
Google is announcing today that websites that are optimized for mobile will now factor into ad quality. The company says that last year it began to limit ad serving on smartphone devices if they pointed to landing pages with Flash-heavy content, in order to improve the experience for users. Now the search giant will be considering the mobile optimization of a website as a new factor of mobile ads quality for all AdWords campaigns that are driving mobile traffic. As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords and drive more traffic. The core guidelines for landing page quality apply across devices (on desktop and on mobile) but this consideration will only affect AdWords on mobile devices.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r_BIPd8mP4U/
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