September 22, 2011 09:51 pm EDT

Cricket takes a great leap forward, expands footprint with a little help from retail friends

After inking a wholesale spectrum agreement with Sprint last year, Leap's going for broke and rolling its "value-driven" Cricket service out nationwide on September 25th. The expansion includes a sprinkling of Walmart stores, Dollar General and even cable-shopping channel HSN, but the majority of its new reach will come from a partnership with Best Buy. In addition to offering monthly plans for dumb and smartphones alike, the MVNO's also serving up specific Muve Music service packages to play nice with three upcoming handsets. Along with the Samsung Vitality and ZTE Chorus (both to be available before the holidays), Cricket's introducing its first ZTE smartphone -- the Score. Don't go looking for high-end specs here, as the 3.5-inch Android device runs Gingerbread atop a 600MHz processor and includes a 3.2 megapixel camera. Feature phone users will also get a couple of new options to choose, with the Huawei Pillar and Samsung Chrono offered on the provider's PAYGo service. If you're in the mood to dig through PR spiel, skip past the break for a trio of pressers.

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