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September 21, 2011 09:39 am GMT
![black-on-white[1]](https://tctechcrunch2011.files.wordpress.com/2011/09/black-on-white1.jpg?w=100&h=70&crop=1 "black-on-white[1]")
In November of last year, TechCrunch broke the news that Yardsellr, the eBay for Facebook (without the auctions), had raised $5 million in series A funding from Accel Partners. At the time, the investment seemed testament to the growing interest in the value of bringing eCommerce to Facebook in order to expose it to, you guessed it, your social graph. Since then, Yardsellr has mostly remained under the radar, building out its platform and quietly growing its user base. Today, the startup is making a couple of big announcements, starting with a high-level rebrand. The motivation? Yardsellr Founder and CEO Danny Leffel tells me that his company wants to do for the eMarketplace what social gaming companies have done with studios. So, that means in practice that Leffel and company have started YellowDog Media, which will become the overarching entity, or studio, behind a diverse catalog of transaction-based titles. Yardsellr was the first title, and today the company is announcing their second: Sty.ly.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_bxwg3_MMQI/
Yardsellr, The eBay For Facebook, Grows To 5 Million Strong, Rebrands; Launches Marketplace For Fashion
In November of last year, TechCrunch broke the news that Yardsellr, the eBay for Facebook (without the auctions), had raised $5 million in series A funding from Accel Partners. At the time, the investment seemed testament to the growing interest in the value of bringing eCommerce to Facebook in order to expose it to, you guessed it, your social graph. Since then, Yardsellr has mostly remained under the radar, building out its platform and quietly growing its user base. Today, the startup is making a couple of big announcements, starting with a high-level rebrand. The motivation? Yardsellr Founder and CEO Danny Leffel tells me that his company wants to do for the eMarketplace what social gaming companies have done with studios. So, that means in practice that Leffel and company have started YellowDog Media, which will become the overarching entity, or studio, behind a diverse catalog of transaction-based titles. Yardsellr was the first title, and today the company is announcing their second: Sty.ly.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_bxwg3_MMQI/
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