September 21, 2011 08:32 pm EDT

Roku announces Disney partnership, YouTube channel in the works

Roku has been charming the pants off Google and the suspenders off Mickey. The media streaming company has shed light on both the development of a YouTube channel and a partnership with Disney. After an unofficial attempt at viral video stardom was quickly squashed by Google, Roku has confirmed via Facebook plans for a new YouTube channel. In another win for Roku addicts, the company launched a Disney channel where fans of the cartoon crew can ingest short form content from Disney.com, including animated shorts, movie trailers and music videos. As the first connected device to offer content from the Magic Kingdom, the friendship gives Roku some serious leverage over its competitors, just in time for the holiday spending spree.

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Roku announces Disney partnership, YouTube channel in the works originally appeared on Engadget on Wed, 21 Sep 2011 16:32:00 EDT. Please see our terms for use of feeds.

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Original Link: http://www.engadget.com/2011/09/21/roku-announces-disney-partnership-youtube-channel-in-the-works/

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