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September 19, 2011 10:51 pm GMT

Keen On Sir Martin Sorrell: We Have to Get Consumers to Pay for Their Content (TCTV)

martinsorrellIts Stream time again. Last year, when I interviewed Sir Martin Sorrell, the co-founder and CEO of WPP at the companys annual Stream unconference in Athens, Sir Martin argued that "free=fail.And this year, Sorrell, who presides over the worlds largest advertising company, a global leviathan with 153,000 people working in 2,400 offices in 107 countries, was equally scathing in his attack on free online content. Arguing that giving away quality content was a "dreadful mistake that resulted in many digital media companies "crucifying themselves, Sir Martin said that not charging for online content is the "wrong business model.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_M4BP7qIwqo/

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