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September 19, 2011 08:14 am GMT
Netflix CEO Reed Hastings just dropped a bombshell. In the wake of a rapid decline in Netflix's stock price last week, Hastings is taking a bold step by separating the DVD and video streaming services. The DVD-by-mail service will now be called Qwikster, and the streaming service will maintain the Netflix brand. That's right: the new business (streaming) will keep the existing name.Customers can still subscribe to both, but the two sites will not be integrated anymore.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dFxdHAC8_Pc/
Breaking: Netflix Splits DVD And Streaming Businesses; Creates Qwikster For DVDs
Netflix CEO Reed Hastings just dropped a bombshell. In the wake of a rapid decline in Netflix's stock price last week, Hastings is taking a bold step by separating the DVD and video streaming services. The DVD-by-mail service will now be called Qwikster, and the streaming service will maintain the Netflix brand. That's right: the new business (streaming) will keep the existing name.Customers can still subscribe to both, but the two sites will not be integrated anymore.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dFxdHAC8_Pc/
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