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September 14, 2011 09:56 pm GMT
At TechCrunch Disrupt San Francisco today, TechCrunch editor Erick Schonfeld took the stage to chat with Facebook's Product Director for Ads at Facebook Gokul Rajaram about the social network's advertising operations. For background, Rajaram was known as the "Godfather of Google Adsense, and joined Facebook last year through the acquisition of his company Chai Labs.Rajaram says that Facebook ads are based on the premise that people want to discover what people are doing, and provide a social discovery experience. For example, brand messages paired with social context (i.e. likes) leads to 68 percent ad recall (meaning people actually remember the ad). And these ads results in four-time higher of a likelihood for viewers to purchase the product advertised.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/S4huJ6VF_C4/
Most Of The Page Views On Facebook Contain Social Ad Formats
At TechCrunch Disrupt San Francisco today, TechCrunch editor Erick Schonfeld took the stage to chat with Facebook's Product Director for Ads at Facebook Gokul Rajaram about the social network's advertising operations. For background, Rajaram was known as the "Godfather of Google Adsense, and joined Facebook last year through the acquisition of his company Chai Labs.Rajaram says that Facebook ads are based on the premise that people want to discover what people are doing, and provide a social discovery experience. For example, brand messages paired with social context (i.e. likes) leads to 68 percent ad recall (meaning people actually remember the ad). And these ads results in four-time higher of a likelihood for viewers to purchase the product advertised.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/S4huJ6VF_C4/
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