Kleiner-Backed Erly Intelligently Captures All Of Your Social Experiences With Visual Collections

Back when we reported that Eric Feng, newly appointed partner at Kleiner Perkins and previously founding CTO of Hulu was leaving the venture fund for a new stealth startup, we were sure it was going to be in the video space. Well, we were definitely a little off in our assumptions. Feng's new startup, who he started with two other former Hulu employees, Eugene Wei and Andrew Lin (who were previously Head of Product and Head of Engineering at Hulu, respectively); is launching today in the social 'experience' space, with an undisclosed backing from Kleiner Perkins. The company's first product 'collections' is debuting today.

Feng, joined the venture firm over the summer of 2010 as a partner investing in greentech and also a tech advisor to former Vice President Al Gore, says that he realized he still had an urge to make a direct impact on the consumer and eventually spun out Erly, with his two cofounders Wei and Lin earlier this year. For background, from 2007-2010, the three co-founders were the most senior technology and product team members at Hulu and were directly responsible for the Hulu website, the backend infrastructure, the desktop app, the mobile app, the social features, and more