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September 14, 2011 06:22 pm GMT

50 Cent To Serve As CEO Of His Own Headphone Company As SMS Audio Acquires KonoAudio

2011 Billboard Music Awards - ArrivalsWatch out, Dr. Dre, 50 Cent is ready to challenge Beats headphones with his own line of headphones. Curtis Jackson's vast empire includes a headphone company, SMS Audio, which recently acquired KonoAudio for an undisclosed amount and is set to unveil a complete portfolio of products in the coming weeks.Sounds sort of familiar, right? Well, 50 Cent previously had a deal with Sleek Audio to produce and distribute a so-called wireless hybrid headphone system dubbed Sleek by 50. Sleek Audio even showed off the model at CES 2011, but that deal feel through last May. 50 Cent's G-Unit Brands, Inc affiliate, SMS Audio, LLC, then picked up the baton and is now running towards the release with at least three headphones in tow.

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