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September 13, 2011 04:30 am GMT
It's sort of ridiculous how huge gift card programs are Americans spend some $100 billion on them each year, and they're now offered by myriad physical stores and online companies (like Zynga) alike.One reason why they're so popular is that they give people who can't get credit cards like, say, millions of teenagers a way to purchase goods online. Thing is, gift cards tend to be pretty restrictive, as they generally can only be used at one chain.Openbucks, a startup that's launching at the TechCrunch Disrupt Battlefield, is looking to change this: they're creating what they're calling a 'universal payment network', that lets you use gift cards to buy goods and services online in other words, you could use your Subway gift card to rent a movie, or buy some virtual goods.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/z2rx1HLUSGs/
Openbucks: Buy Digital Goods Online With Subway Giftcards (And More)
It's sort of ridiculous how huge gift card programs are Americans spend some $100 billion on them each year, and they're now offered by myriad physical stores and online companies (like Zynga) alike.One reason why they're so popular is that they give people who can't get credit cards like, say, millions of teenagers a way to purchase goods online. Thing is, gift cards tend to be pretty restrictive, as they generally can only be used at one chain.Openbucks, a startup that's launching at the TechCrunch Disrupt Battlefield, is looking to change this: they're creating what they're calling a 'universal payment network', that lets you use gift cards to buy goods and services online in other words, you could use your Subway gift card to rent a movie, or buy some virtual goods.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/z2rx1HLUSGs/
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