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September 12, 2011 10:52 am GMT
I was recently asked to spend some time with an early stage startup that has a revolutionary new product. I asked them if they thought they were making their product better. As with every other startup Ive asked, they said yes.Then I asked them, "How do you know? Their answer was also pretty standard: they explained that they were adding new features, improving quality, and generally executing against the product roadmap. The features are a combination of requests from their early customers and vision-inspired guesses from the founders. Each month, their gross numbersthe total number of customers, total revenue, and total usagemove up and to the right. So, they said, they must be on the right track.Then I asked them this question: what would happen to the company if the entire product development team took a month off and went on vacation? The sales staff would keep signing up new customers. The website would continue to get new traffic from word of mouth. Could they be sure that they wouldntas a businessbe making just as much "progress as they claim to be making now?
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oiEae7uWp0k/
Are You Building The Right Product?
I was recently asked to spend some time with an early stage startup that has a revolutionary new product. I asked them if they thought they were making their product better. As with every other startup Ive asked, they said yes.Then I asked them, "How do you know? Their answer was also pretty standard: they explained that they were adding new features, improving quality, and generally executing against the product roadmap. The features are a combination of requests from their early customers and vision-inspired guesses from the founders. Each month, their gross numbersthe total number of customers, total revenue, and total usagemove up and to the right. So, they said, they must be on the right track.Then I asked them this question: what would happen to the company if the entire product development team took a month off and went on vacation? The sales staff would keep signing up new customers. The website would continue to get new traffic from word of mouth. Could they be sure that they wouldntas a businessbe making just as much "progress as they claim to be making now?Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oiEae7uWp0k/
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