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September 8, 2011 11:00 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pAvUxN152pw/
Three Leading NFC Mobile Marketing Firms Form Global Alliance
Today, three NFC (near field communication) specialists are announcing a global alliance to help promote the use of the technology as a viable mobile marketing tool. The firms involved in the NFC World Alliance each represent a different geographic region, and include Blue Bite (America's region), Proxama (EMEA) and Tapit (Asia-Pacific).All three already have experience in running successful NFC-based campaigns that have helped connect brands to their audiences on a large scale.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pAvUxN152pw/
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