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September 7, 2011 01:00 pm GMT
Luxury floral subscription service H.Bloom $4.7 million led by Battery Ventures with participation from existing angel investors, including Brian Lee, the founder of ShoeDazzle and LegalZoom; and Anton Levy, partner at General Atlantic, and board member of Gilt Groupe. This brings H.Bloom's total funding to $8 million. H.Bloom is hoping to disrupt the online floral delivery service by offering floral subscription plans at affordable rates. Their basic package is $30 per floral bundle (including shipping) and can be delivered on a weekly, monthly or bi-monthly basis.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5yVyB_b0_qU/
Battery Leads $4.7M Round In Floral Delivery Service H.Bloom
Luxury floral subscription service H.Bloom $4.7 million led by Battery Ventures with participation from existing angel investors, including Brian Lee, the founder of ShoeDazzle and LegalZoom; and Anton Levy, partner at General Atlantic, and board member of Gilt Groupe. This brings H.Bloom's total funding to $8 million. H.Bloom is hoping to disrupt the online floral delivery service by offering floral subscription plans at affordable rates. Their basic package is $30 per floral bundle (including shipping) and can be delivered on a weekly, monthly or bi-monthly basis.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5yVyB_b0_qU/
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