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September 3, 2011 10:11 pm GMT

The Tragic Triumph Of The MBAs

suits"We've seen Mubarak fall," said Salesforce's Marc Benioff of the corporate need to focus on social networks at the recent Dreamforce conference. "We've seen Khadafy fall. When will the first CEO fall for the same reason?" What a fantastic comparison! Because, as we all know, dictators who brutalize, torture, and murder thousands of their own people over a period of decades are just like CEOs who miss quarterly profit targets.Benioff isn't a bad guy, it was just a dumb thing to say -- but it's stuck in my mind, because Salesforce, cloud-computing's poster child, is the future, and his seems to be the voice of the zeitgeist. This feels a little like the end of an era. While I have issues with Apple's hegemonic approach, during his career Steve Jobs repeatedly changed our sense of what was possible, and the world, by making genuinely revolutionary products. Now he's gone. Meanwhile, Google has spent the summer laying waste to vast swathes of its product line. Google Labs, its experimental playground? Dead. Slide, bought last year for $182 million? Dead. Aardvark, bought last year for $50 million? Dead. A whole grab bag of other products and services? Dead.And it seems that whatever survives the ongoing Mountain View bloodbath will be thoroughly monetized. Massive price hikes are on the horizon for Google's (terrific) App Engine platform. Russell Beattie of PlusFeed reports that he's shutting down his service because otherwise his server costs would increase by a factor of thirty. I use App Engine for my own open-source-travel-guide pet project, and my costs will apparently increase fiftyfold.

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