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September 1, 2011 10:19 am GMT
In 2006, Google was internally testing a project codenamed "Platypus", an online storage service. When it was accidentally disclosed during an analyst meeting as "GDrive", it quickly captured the web's imagination. Google seemed on the verge of transforming their servers into our own personal hard drives in the cloud. Plenty of startups were working on this (and still are), but the presumption was that Google would be able to scale this beyond anyone else and do it for free, or very cheap. Google refused to talk about it, but story after story after story kept coming.Then something weird happened: GDrive never actually launched.It wasn't until earlier this year that we found out what happened, thanks to Steven Levy's book In The Plex. In 2008, GDrive was about to launch under Bradley Horowitz (now a lead on Google+), but Sundar Pichai (now the SVP of Chrome) convinced Google's top executives not to launch it. The reason? He felt like the concept of a "file" was outdated (sounds more than a bit Jobsian) in the cloud-based universe that Google was trying to build. After some debate, the powers that be at Google agreed and GDrive was shelved, and the team moved over to the Chrome team.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fNbKjECeNGc/
Google May Be On The Verge Of Resurrecting "GDrive
In 2006, Google was internally testing a project codenamed "Platypus", an online storage service. When it was accidentally disclosed during an analyst meeting as "GDrive", it quickly captured the web's imagination. Google seemed on the verge of transforming their servers into our own personal hard drives in the cloud. Plenty of startups were working on this (and still are), but the presumption was that Google would be able to scale this beyond anyone else and do it for free, or very cheap. Google refused to talk about it, but story after story after story kept coming.Then something weird happened: GDrive never actually launched.It wasn't until earlier this year that we found out what happened, thanks to Steven Levy's book In The Plex. In 2008, GDrive was about to launch under Bradley Horowitz (now a lead on Google+), but Sundar Pichai (now the SVP of Chrome) convinced Google's top executives not to launch it. The reason? He felt like the concept of a "file" was outdated (sounds more than a bit Jobsian) in the cloud-based universe that Google was trying to build. After some debate, the powers that be at Google agreed and GDrive was shelved, and the team moved over to the Chrome team.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fNbKjECeNGc/
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