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August 31, 2011 07:58 am GMT
![\"chatter\"](\"https://tctechcrunch2011.files.wordpress.com/2011/08/chatter1.jpeg?w=100&h=70&crop=1\" "\\"chatter\\"")
Salesforce\'s \'social network for the enterprise\' Chatter has been the company\'s first real foray into incorporating social with business functions. Salesforce originally announced Chatter back in November of 2009, and the applicationlaunched into public beta in June 2010 after four months in private beta. Salesforce has said publicly that Chatter has been its most successful product launch to date, even spending millions on a Super Bowl ad for Chatter. And recently Salesforce rolled out a new, more Facebook-like version and made the application free for users, with premium features as an optional add-on. And today, in conjunction with the company\'s Dreamforce conference (the theme of which is the social enterprise); Salesforce is debuting a brand new Chatter complete with realtime chat, support for customer groups, a new API, and a brand new HTML5 mobile app.\n\nAs Al Falcione, Salesforce\'s VP of Product Marketing, tells me there are three main components to a company\'s strategy for social enterprise. First, the company has to develop a social customer profile, which captures a company\'s likes on Facebook, Twitter communications, connections on LinkedIn and more. Basically, customers want social insight into the web presence of potential company they areworking with.\n
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-NwRucBeVfw/
Salesforce Adds Realtime Chat, Screen Sharing, And Groups To Chatter; Debuts HTML5 Mobile App
Salesforce\'s \'social network for the enterprise\' Chatter has been the company\'s first real foray into incorporating social with business functions. Salesforce originally announced Chatter back in November of 2009, and the applicationlaunched into public beta in June 2010 after four months in private beta. Salesforce has said publicly that Chatter has been its most successful product launch to date, even spending millions on a Super Bowl ad for Chatter. And recently Salesforce rolled out a new, more Facebook-like version and made the application free for users, with premium features as an optional add-on. And today, in conjunction with the company\'s Dreamforce conference (the theme of which is the social enterprise); Salesforce is debuting a brand new Chatter complete with realtime chat, support for customer groups, a new API, and a brand new HTML5 mobile app.\n\nAs Al Falcione, Salesforce\'s VP of Product Marketing, tells me there are three main components to a company\'s strategy for social enterprise. First, the company has to develop a social customer profile, which captures a company\'s likes on Facebook, Twitter communications, connections on LinkedIn and more. Basically, customers want social insight into the web presence of potential company they areworking with.\nOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/-NwRucBeVfw/
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