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August 31, 2011 04:21 pm GMT
Wikio Group, best known for operating the Wikio news engine, has secured $25 million in financing from investors and is changing its name to ebuzzing, an existing product in its portfolio.Gimv, one of the main investment companies in Europe, is investing $14.5m, alongside existing shareholders and the founder, Pierre Chappaz. The idea is to become the leader in social media in Europe. What does that mean exactly? Well, Ebuzzing also owns Overblog, a leading blog platform in Europe with over 28 million unique visitors per month according to Comscore. Essentially all of Ebuzzing's properties provide a route for marketers to promote their brands on social media, in particular via viral video.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ym2Wnd8ue2g/
Ebuzzing Secures $25m To Expand European Social Marketing Platform
Wikio Group, best known for operating the Wikio news engine, has secured $25 million in financing from investors and is changing its name to ebuzzing, an existing product in its portfolio.Gimv, one of the main investment companies in Europe, is investing $14.5m, alongside existing shareholders and the founder, Pierre Chappaz. The idea is to become the leader in social media in Europe. What does that mean exactly? Well, Ebuzzing also owns Overblog, a leading blog platform in Europe with over 28 million unique visitors per month according to Comscore. Essentially all of Ebuzzing's properties provide a route for marketers to promote their brands on social media, in particular via viral video.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ym2Wnd8ue2g/
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