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August 30, 2011 02:55 pm GMT
Innovid, a video advertising startup, has raised $9.5 million round led by Sequoia Capital with Genesis Partners and T-Ventures (Deutsche Telecom) participating in the round. As part of the funding round, Sequoia partner Gili Raanan will join Innovid's Board of Directors. This investment brings Innovid's total funding to $17 million.Innovid develops an interactive pre-roll advertising product, called iRoll, that allows advertisers to turn any existing pre-roll video ad into an interactive one. And users are encouraged to click and perform mouse gestures with the interactive ads to gain further information.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Vb-4Is6z8yA/
Sequoia Leads $9.5 Million Round In Interactive Video Advertising Startup Innovid
Innovid, a video advertising startup, has raised $9.5 million round led by Sequoia Capital with Genesis Partners and T-Ventures (Deutsche Telecom) participating in the round. As part of the funding round, Sequoia partner Gili Raanan will join Innovid's Board of Directors. This investment brings Innovid's total funding to $17 million.Innovid develops an interactive pre-roll advertising product, called iRoll, that allows advertisers to turn any existing pre-roll video ad into an interactive one. And users are encouraged to click and perform mouse gestures with the interactive ads to gain further information.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Vb-4Is6z8yA/
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