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August 29, 2011 10:16 pm GMT
ModoPayments' simple and comprehensive solution for providing mobile payments is interesting and what's more, its offer-based approach may have finally cracked the code for monetizing check-ins. This is something that mobile location-based service providers (LBSs) like Foursquare, Loopt, Gowalla and ShopKick have, no doubt, been laboring over since their inceptions. And while ModoPayments is, at present, a non-NFC mobile payments platform, they plan to integrate with NFC too, when NFC reaches retail maturity.Based in Dallas, Texas and led by CEO Bruce Parker, ModoPayments is a startup with a goal to do exactly what their tagline says - "convert redemptions to payments and make payments mobile". What exactly does that mean? First, know that ModoPayments definitely has a payments piece and I'll come to that in a moment, but a supremely important part of their business plan is creating and tying value offers to the purchases they enable in order to enhance and promote their mobile payments solution.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e9fHOogY0EE/
Will ModoPayments Finally Monetize Check-In?
ModoPayments' simple and comprehensive solution for providing mobile payments is interesting and what's more, its offer-based approach may have finally cracked the code for monetizing check-ins. This is something that mobile location-based service providers (LBSs) like Foursquare, Loopt, Gowalla and ShopKick have, no doubt, been laboring over since their inceptions. And while ModoPayments is, at present, a non-NFC mobile payments platform, they plan to integrate with NFC too, when NFC reaches retail maturity.Based in Dallas, Texas and led by CEO Bruce Parker, ModoPayments is a startup with a goal to do exactly what their tagline says - "convert redemptions to payments and make payments mobile". What exactly does that mean? First, know that ModoPayments definitely has a payments piece and I'll come to that in a moment, but a supremely important part of their business plan is creating and tying value offers to the purchases they enable in order to enhance and promote their mobile payments solution.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e9fHOogY0EE/
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