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August 29, 2011 09:00 pm GMT

After A Hot Start, Justin.tv Spins Off Socialcam, Its "~Instagram for Video'

icon_socialcam_512Last spring, just in time for SXSW,Justin.tv launched a new standalone video app that has a simple purpose: it lets you share short videos with your friends with just a few taps. The app adopted a model that's very similar to Instagram's, with a 'follow' system and quick sharing to services like Twitter and Facebook. And it got off to a strong start, with 250,000 downloads in its first month alone.It's done so well, in fact, that six months after the app first launched, Justin.tv is spinning Socialcam off as its own independent company.Justin.tv cofounder and long-time CEO Michael Seibel will become CEO of Socialcam, bringing a small team of Socialcam's orignal engineers with him.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/W2zKlJkCj9Q/

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