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August 25, 2011 11:48 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/rLk0twt7GEA/
Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework [OPINION]
POEM, or Paid vs. Owned vs. Earned Media, is a strategy framework that ad buyers and planners use to segment campaigns and channels. Paid/owned/earn…Original Link: http://feeds.mashable.com/~r/Mashable/~3/rLk0twt7GEA/
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