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August 24, 2011 06:59 pm GMT
There's a fine line between a bold advertising campaign and playing fast and loose with the truth, and it looks like Motorola may have just tip-toed over it. According to the U.K.'s Advertising Standards Authority, Motorola has been banned from calling their Atrix handset "the most powerful smartphone in the world." While the Atrix launched domestically back in February, it made its U.K. debut as an Orange exclusive this past May. Unfortunately, that launch window put it right up against the release of the Samsung Galaxy S II, which packs a a 1.2 Ghz processor into its svelte frame. ASA officials took issue with the fact that the Atrix, in spite of the lofty claims surrounding it, actually has a slower processor than the Samsung Galaxy S II.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-ZwCKmk-pXQ/
Motorola Atrix's "Most Powerful" Claims Shot Down In U.K.
There's a fine line between a bold advertising campaign and playing fast and loose with the truth, and it looks like Motorola may have just tip-toed over it. According to the U.K.'s Advertising Standards Authority, Motorola has been banned from calling their Atrix handset "the most powerful smartphone in the world." While the Atrix launched domestically back in February, it made its U.K. debut as an Orange exclusive this past May. Unfortunately, that launch window put it right up against the release of the Samsung Galaxy S II, which packs a a 1.2 Ghz processor into its svelte frame. ASA officials took issue with the fact that the Atrix, in spite of the lofty claims surrounding it, actually has a slower processor than the Samsung Galaxy S II. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-ZwCKmk-pXQ/
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