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August 24, 2011 01:45 pm GMT
It's no secret that Android is growing at a fast clip, especially over the past year. As Millennial Media, one of the largest mobile ad networks in the U.S., reported recently Android's mobile ad impression share went up from 6 percent in March to 2010 to 54 percent of ad impression share in June 2011, eclipsing iOS. July's report shows similar growth patterns, with In July, Android showed particularly strong growth, with its mobile ad impression share by OS increasing by 15 percent in the month, taking 61 percent of the impressions on Millennial's network. This is the eighth straight month Android has topped iOS. iOS share actually dropped on Millennial's network in July, taking 21 percent of mobile ad impressions, down from 26 percent in June. RIM trailed with 14 percent of share in July, down one percentage point from June. Globally, iOS and RIM impressions were relatively flat month-over-month, but Android impressions grew 31 percent month-over-month. Symbian impressions grew 11 percent in July, but Windows Phone 7 impressions grew a whopping 71 percent month-over-month.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/nyFD9LXLYeA/
Millennial: Android Tops iOS For The Eighth Month With 61 Percent Of Mobile Ad Impressions In July
It's no secret that Android is growing at a fast clip, especially over the past year. As Millennial Media, one of the largest mobile ad networks in the U.S., reported recently Android's mobile ad impression share went up from 6 percent in March to 2010 to 54 percent of ad impression share in June 2011, eclipsing iOS. July's report shows similar growth patterns, with In July, Android showed particularly strong growth, with its mobile ad impression share by OS increasing by 15 percent in the month, taking 61 percent of the impressions on Millennial's network. This is the eighth straight month Android has topped iOS. iOS share actually dropped on Millennial's network in July, taking 21 percent of mobile ad impressions, down from 26 percent in June. RIM trailed with 14 percent of share in July, down one percentage point from June. Globally, iOS and RIM impressions were relatively flat month-over-month, but Android impressions grew 31 percent month-over-month. Symbian impressions grew 11 percent in July, but Windows Phone 7 impressions grew a whopping 71 percent month-over-month.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/nyFD9LXLYeA/
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