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August 22, 2011 01:35 am GMT
Zynga has snagged another EA exec today. The social gaming giant is announcing today that former EA Executive Vice President Jeff Karp is joining as Chief Marketing and Revenue Officer. This is actually a new role for the company, and one that should help Zynga as it expands as a public company, following an IPO this fall. The move was originally reported a few weeks ago, but Zynga has confirmed this today. In his role, he will oversee all aspects of marketing at the company, and will also be focusing on optimizing and driving revenue within the Zynga's game studios. Karp will also be in control of international sales.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pbvk5Roztps/
Another EA Exec Jumps Ship To Zynga; Jeff Karp Joins As Chief Marketing And Revenue Officer
Zynga has snagged another EA exec today. The social gaming giant is announcing today that former EA Executive Vice President Jeff Karp is joining as Chief Marketing and Revenue Officer. This is actually a new role for the company, and one that should help Zynga as it expands as a public company, following an IPO this fall. The move was originally reported a few weeks ago, but Zynga has confirmed this today. In his role, he will oversee all aspects of marketing at the company, and will also be focusing on optimizing and driving revenue within the Zynga's game studios. Karp will also be in control of international sales.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pbvk5Roztps/
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