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August 19, 2011 07:04 pm GMT

GraphEffect Launches Intelligent Facebook Advertising And Targeting Platform For Brands

graphFacebook advertising is exploding, with ad spend on the network expected to hit $4 billion in 2011. Clearly, brands and companies are flocking to Facebook to reach users. And startups like GraphEffect are trying to help advertisers serve in more-highly targeted advertising on network. Today, GraphEffect, which is backed by Founder Collective, Lerer Ventures, and others, is launching its intelligent targeting system to the public.GraphEffect's platform allows advertisers to locate Facebook users with behavioral characteristics that are not explicitly expressed in their profiles. So the company mines data and allows companies to hyper-target users in a way that Facebook doesn't offer through its advertising platform. For example, based on profile data, GraphEffect can identify the type of user who would by virtual currency and target that user.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YBR4-EhQJ58/

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