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August 19, 2011 12:03 am GMT
In their statement regarding the Motorola Mobility acquisition, Google said that they would "run Motorola Mobility as a separate business." I understand that to mean that they won't simply be devouring them, firing redundant personnel, and Borging all Moto functionality into the Google name and brand. On the other hand, they're not just going to let it ride and skim the profits (and patents).Their business-level plans are still a matter for discussion, but what I'm really excited about is something else entirely: Google's new playground for hardware.The capacity for the creation of real objects within Motorola is huge. Google produces almost no real objects at all. Motorola designs and produces things meant to be held and put in pockets. Google designs and produces things that are unholdable, unpocketable. From some perspectives, it's a terrible match, like Archie and Veronica. But something Google has, which I doubt they have in Motorola, and Microsoft and Apple almost certainly lack, is upward idea mobility. Google Hardware Labs, anyone?
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/f-j4DjaFjTA/
Bring On The Google Hardware Labs
In their statement regarding the Motorola Mobility acquisition, Google said that they would "run Motorola Mobility as a separate business." I understand that to mean that they won't simply be devouring them, firing redundant personnel, and Borging all Moto functionality into the Google name and brand. On the other hand, they're not just going to let it ride and skim the profits (and patents).Their business-level plans are still a matter for discussion, but what I'm really excited about is something else entirely: Google's new playground for hardware.The capacity for the creation of real objects within Motorola is huge. Google produces almost no real objects at all. Motorola designs and produces things meant to be held and put in pockets. Google designs and produces things that are unholdable, unpocketable. From some perspectives, it's a terrible match, like Archie and Veronica. But something Google has, which I doubt they have in Motorola, and Microsoft and Apple almost certainly lack, is upward idea mobility. Google Hardware Labs, anyone?Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/f-j4DjaFjTA/
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