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August 18, 2011 10:30 pm GMT
A few days ago, traffic analysis firm Experian Hitwise shared the results of a study of over 10 million online users, and concluded from its findings that Google's new social network, Google+, was headed into mainstream territory.While not entirely disputing that data, social media monitoring firm SocMetrics, comes to a slightly different conclusion today by examining one particular vertical: moms. Says SocMetrics, the group containing the "moms" influencers is a key segment for Google+ to focus on growing, especially considering that one of the social network's key differentiators is the ability to post privately or semi-privately via its user-created "Circles" (friend lists).But the moms group is "substantially less engaged" on Google+ than others, SocMetrics found.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LS-sEr835fU/
SocMetrics Questions Google+'s Mainstream Reach
A few days ago, traffic analysis firm Experian Hitwise shared the results of a study of over 10 million online users, and concluded from its findings that Google's new social network, Google+, was headed into mainstream territory.While not entirely disputing that data, social media monitoring firm SocMetrics, comes to a slightly different conclusion today by examining one particular vertical: moms. Says SocMetrics, the group containing the "moms" influencers is a key segment for Google+ to focus on growing, especially considering that one of the social network's key differentiators is the ability to post privately or semi-privately via its user-created "Circles" (friend lists).But the moms group is "substantially less engaged" on Google+ than others, SocMetrics found.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LS-sEr835fU/
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