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August 17, 2011 04:00 pm GMT

Glam Media Takes On Apple's iAd With New Brand-Focused Mobile Ad Network

glamGlam Media, one of the largest publishing and advertising networks on the Web, is taking on Apple's iAd today with the launch of GlamMobile, a mobile ad platform that aims to allow brand advertisers to engage with Glam's readers of its mobile site. The company is also announcing the availability of GlamEnable, a new platform that provides publishers with the ability to develop sites for the mobile Web and create native applications for iOS and Android. For background, Glam's various publishing verticals have a reach of 94 million unique monthly visitors in the U.S. and more than 200 million globally, and is particularly popular amongst femaile audiences. Glam Media has more than 2,500 publishers organized across multiple vertical categories online includin Glam.com for Women, Glam Entertainment for Adults, Brash.com for Men and Bliss.com for health and wellness.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0slmc44B3YY/

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