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August 16, 2011 07:47 pm GMT
After analyzing a data set of over 57 million purchases across both the Android and iOS platforms, analytics firm Flurry discovered that mobile gamers appear to be spending the majority of their money on "consumable" virtual goods. That is, virtual goods that are depleted when used, like a a set of grenades in a war game, or a fertilizer that helps crops grow faster in a farming game.Less popular are durable goods (those that offer a permanent benefit) or "personalization items," which are purely decorative upgrades.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BePkZHDdKvg/
What iOS & Android Gamers Actually Spend Money On
After analyzing a data set of over 57 million purchases across both the Android and iOS platforms, analytics firm Flurry discovered that mobile gamers appear to be spending the majority of their money on "consumable" virtual goods. That is, virtual goods that are depleted when used, like a a set of grenades in a war game, or a fertilizer that helps crops grow faster in a farming game.Less popular are durable goods (those that offer a permanent benefit) or "personalization items," which are purely decorative upgrades.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BePkZHDdKvg/
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