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August 16, 2011 05:57 pm GMT

Morgan Stanley Leads $7M Round In Social Media Compliance Startup Socialware

socialwareSocialware, which helps companies manage compiance with social media and sales, has raised $7 million in Series C funding led by Morgan Stanley Expansion Capital. Earlier this year, the startup raised $3 million from FLOODGATE, G-51 Capital and Silverton Partners. To date, Socialware has raised $12 million. Socialware provides the technology and social networking compliance tools to enable the highly regulated financial services industry, specifically, to engage with clients and partners via social networks within a solid framework. The company also provides tools for lead generation in social sales channels such as Facebook, LinkedIn and Twitter.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VxPf7bzKZ8I/

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