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August 16, 2011 11:05 pm GMT
More cash is flowing in for social TV apps. Stealthy company Umami has raised $1.65 million in seed funding from Battery Ventures, NEA and other angels for the companion, social TV platform. While details about Umami are limited, we know the startup's free iPad app is currently in closed beta with TV networks and is set to launch with the Fall 2011 television season. Similar to apps like Miso and GetGlue, Umami provides TV viewers with a second screen experience to television content. Umami adds additional contextual content around the programs viewers are watching, and also offers a platform for networks to engage with consumers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/s7oWMgRuuP0/
Battery Ventures And NEA Back Social TV App Umami
More cash is flowing in for social TV apps. Stealthy company Umami has raised $1.65 million in seed funding from Battery Ventures, NEA and other angels for the companion, social TV platform. While details about Umami are limited, we know the startup's free iPad app is currently in closed beta with TV networks and is set to launch with the Fall 2011 television season. Similar to apps like Miso and GetGlue, Umami provides TV viewers with a second screen experience to television content. Umami adds additional contextual content around the programs viewers are watching, and also offers a platform for networks to engage with consumers. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/s7oWMgRuuP0/
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