An Interest In:
Web News this Week
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
- April 19, 2024
- April 18, 2024
Some of Our Sources
- Simplebits
- Team Treehouse
- Smashing Apps
- Six Revisions
- Inspiredology
- My Ink Blog
- Fudge Graphics
- Spyre Studios
- Freelance Switch
- Hashedout
Help Webnuz
Referal links:
August 14, 2011 06:00 pm GMT
Mobile advertising is a booming business, and Google, armed with its $750 million purchase of AdMob, clearly wants a piece of that pie. One angle Google has been pushing late is the combination of local and mobile, whether that be through Places, Offers, Sites, and soon, Google Wallet. Jason Spero, Google's head of mobile for the Americas sat down with us to give us a little more insight to how the search giant is looking to capitalize on advertising, local and mobile.One of the major factors Google is looking at when it comes to developing its own mobile offerings and products is consumer behavior, says Spero. He says one in three interactions on a mobile phone has local intent, and because of this, Google is incorporating this behavior into its own mobile products for businesses. "Part of this strategy is giving users the build a mobile property that works on a phone or tablet," explains Spero.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/O8AYGAXK-yo/
Google's U.S. Mobile Head Talks Local Intent, M-Commerce, Geo-Targeting And More
Mobile advertising is a booming business, and Google, armed with its $750 million purchase of AdMob, clearly wants a piece of that pie. One angle Google has been pushing late is the combination of local and mobile, whether that be through Places, Offers, Sites, and soon, Google Wallet. Jason Spero, Google's head of mobile for the Americas sat down with us to give us a little more insight to how the search giant is looking to capitalize on advertising, local and mobile.One of the major factors Google is looking at when it comes to developing its own mobile offerings and products is consumer behavior, says Spero. He says one in three interactions on a mobile phone has local intent, and because of this, Google is incorporating this behavior into its own mobile products for businesses. "Part of this strategy is giving users the build a mobile property that works on a phone or tablet," explains Spero.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/O8AYGAXK-yo/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch