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August 12, 2011 12:00 am GMT

OKCupid Integrates Location Based Dating Into iOS And Android Apps

okOnline dating site OkCupid is making a big move today in the mobile space"the service is adding location-based functionality to its Android and iOS mobile apps. For background, OkCupid singles tend to be younger, which is one of the reasons why IAC's Match.com decided to buy the dating startup for $50 million earlier this year. The use of mobile apps for dating and even meeting friends is definitely on the rise, and it seems that the future of this industry could lie in mobile platforms. Co-founder Sam Yagan agrees, and says that Grindr, a dating app for Gay men, helped pioneer this. But there's still room left for innovation in other markets, he says.

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