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August 10, 2011 10:15 pm GMT

inneractive Launches Cross-Platform SDKs To Help Developers Monetize Their Apps (In One Line Of Code)

Screen shot 2011-08-10 at 4.02.08 AMIf you've heard it once, you've heard it eleventy-four times. Mobile advertising is hot right now. U.S. mobile ad revenues, for example, are expected to hit $2.8 billion by 2015, says BIA/Kelsey, thanks largely to the the fact that 76.8 million Americans now own a smartphone. This is all well and good, but the fact of the matter is that app developers still face a lot hurdles when it comes to marketing and monetizing their apps. With 81 percent of apps on iOS, for example, now being downloaded for free, many developers rely on mobile advertising and in-app purchases to monetize their apps. In concert with the growing market, mobile ad networks are now popping up fire and wide. One of the more notable networks being Google's AdMob, but there are many younger competitors in the space, including a cool platform we covered yesterday, called Adlibrium.

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