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August 8, 2011 05:15 pm GMT

How Your Social Data Will Power Walmart's E-Commerce Revolution

walmartWalmart is planning to launch several new projects this holiday season based on the technology it acquired from the social media startup Kosmix back in April. Kosmix's platform previously powered several services, including a Twitter search site called TweetBeat, a health vertical called RightHealth and a homepage where users could search the Web by topic.But the core of what Kosmix was building was something called the "social genome" - a way to organize the content in social networks in order to connect people with the information that mattered to them.Now, that same technology is in the hands of Walmart, the world's largest retailer.

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