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August 6, 2011 11:26 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/1lGPFel4NnU/
Planet of the Apes: Can Social Media Help a Reboot of a Reboot?
The Summer Blockbuster Series analyzes the social media campaigns behind major summer movie releases. Rebooting a classic film franchise is difficult. Rebooting a franchise that already had a high-profile (if critically panned) refresh only a decade ago is even more of a challenge. That’s the task faced by director Rupert Wyatt and 20th Century Fox [...]Original Link: http://feeds.mashable.com/~r/Mashable/~3/1lGPFel4NnU/
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