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August 6, 2011 02:07 am PDT

$300 Million Button: making customers create logins to buy cost etailer $300Myear

"The $300 Million Button," Jared Spool's 2009 article on usability and ecommerce design, is remarkable in that it a) articulates something that anyone who shops widely online already knows; b) is advice that would make a lot of money for … Continue reading


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/7yISLXTr_yk/300-million-button-making-customers-create-logins-to-buy-cost-etailer-300myear.html

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